Growth Marketing Director
Toku
This job is no longer accepting applications
See open jobs at Toku.See open jobs similar to "Growth Marketing Director" Blockchain Association.Responsibilities
- Create robust customer-facing content that helps prospects understand Toku’s products and the value they could provide their business
- Work with cross-functional teams to distill and quantify Toku’s competitive advantage, and cascade those data points across sales collateral
- Manage and execute campaign workflows, including segmentation and target management
- Utilize segmentations to execute email marketing campaigns, targeted at specific use cases and pain points
- Craft, deploy and A/B test messaging to optimize conversions
- Identify enterprise market requirements/opportunities, develop Go-to-Market Strategies, and ensure strong alignment with Sales and other cross-functional teams
- Engage & maintain direct alignment with Sales and cross-functional teams around all enterprise marketing-driven campaigns/promotion strategies
- Test out new forums and formats for engaging the target audience, e.g., webinars, conferences, etc.
- Manage and evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment
What We're Looking For
- 7+ years relevant experience in Product and Enterprise Marketing
- Stellar written and verbal communication skills
- Someone who is uniquely able to explain technical tax and compliance concepts to audiences with varying degrees of understanding
- In-depth knowledge of advertising platforms, such as Facebook Ads, Google Ads, LinkedIn, Twitter, and more.
- Demonstrated excellence in creating targeted, quantitative, and value-based sales collateral
- Experience in the SaaS industry and a startup environment is strongly preferred.
- Self-starter attitude and the ability to execute new ideas with autonomy
- Ability to find the right balance between perfection and shipping quickly
- A strategic thinker who can roll up their sleeves and independently execute on their strategy
- Demonstrated ability to work cross-functionally, move fast, and tirelessly iterate on feedback
- Someone who is excited to test, experiment, fail, and learn
This job is no longer accepting applications
See open jobs at Toku.See open jobs similar to "Growth Marketing Director" Blockchain Association.