Senior Manager of Communications & Content
Superstate
Marketing & Communications
New York, NY, USA
Posted on Feb 15, 2025
This is an in-office role. Candidates must be able to commute to the office 3-4 days per week.
Superstate is modernizing investing for crypto-native institutional investors through tokenized financial products. We bridge the gap between traditional finance and blockchain, offering investment products that benefit from the speed, programmability, and compliance advantages of blockchain tokenization.
As a startup, we move fast, and operate in a high-performance environment. We’re looking for a Senior Manager of Communications & Content who thrives in this kind of setting—someone with the expertise to own content and comms strategy but also the flexibility to jump in wherever needed.
About the Role:
This role, reporting to the Head of Marketing, is ideal for someone who is both a strategic thinker and a hands-on doer. You’ll lead content and communications efforts, crafting compelling narratives that position Superstate as an authority in tokenized finance. You’ll write and oversee content across multiple formats, support PR efforts, play a key role in event programming and expanding our content program over time. Beyond that, you’ll help shape our voice and messaging as we scale, ensuring consistency across all touchpoints.
Key Responsibilities
- Content & Strategy Creation:
- Develop and execute a content strategy that aligns with business goals.
- Create and manage long-form content (blogs, newsletters, editorials) and short-form content (social media, product messaging).
- Build thought leadership narratives that position Superstate as an industry leader.
- Maintain brand voice, tone, and messaging across all external communications.
- PR & Media Relations:
- Work with journalists, craft compelling pitches, and identify strong media opportunities.
- Develop press materials and help drive coverage for key announcements.
- Ensure consistency in public messaging and brand positioning.
- Event & Speaker Programming:
- Own speaker submission processes for industry events and conferences.
- Develop and curate programming for Superstate-led events, workshops, and panels.
- Identify high-value speaking and sponsorship opportunities to enhance brand visibility.
- Startup Agility & Cross-Functional Support:
- Be ready to jump in wherever needed—whether it’s supporting marketing initiatives, refining investor-facing materials, or collaborating with product and business development teams.
- Operate in a fast-moving, ever-evolving environment where priorities shift quickly.
- Balance high-quality execution with speed—get things done without over-processing.
What We’re Looking For
- 6-8 years of experience in content, communications, PR, or related roles.
- Strong writing and storytelling skills, with the ability to simplify complex financial and crypto concepts.
- A solid grasp of crypto and/or finance—deep knowledge in at least one is essential.
- Experience working directly with media and press, including pitching, media outreach, and PR strategy. Ideally comes with an existing rolodex of contacts.
- Proven ability to develop and maintain a consistent voice and messaging across multiple channels.
- Experience creating and curating social media content for various platforms (Twitter, LinkedIn, etc)
- Prior experience in event programming, securing speaking engagements, and curating industry conversations a plus.
- Startup mentality—comfortable wearing multiple hats, shifting priorities, and operating with urgency when needed.
- Strong organizational skills and the ability to execute both strategic and tactical work.
Benefits & Perks
- Competitive compensation
- Equity ownership
- Flexible vacation policy
- Paid parental leave
- Full medical, dental, and vision insurance
We are an equal opportunity employer and value diversity at our company. We welcome qualified candidates of all races, creeds, genders, age, veteran status and sexuality to apply.
Founded in 2023, Superstate is backed by leading investors including Distributed Global, CoinFund, Breyer Capital, Galaxy, ParaFi, 1kx, and Cumberland.
