Product and Partner Marketing Manager

Storj Labs

Storj Labs

Marketing & Communications, Product
Atlanta, GA, USA
Posted on Tuesday, July 9, 2024

Storj is redefining the cloud to support the future of data—sustainably and economically. Storj leverages the vast global supply of underutilized resources to deliver services with better security, durability and performance. Customers experience up to 90% lower costs and carbon reduction with Storj.

The Product and Partner Marketing Manager is responsible for creating product marketing and partner marketing assets for Storj specific to key use cases or verticals. This includes thought leadership content such as whitepapers, videos, and blog articles, sales and partner enablement content, informing messaging for paid and organic campaigns, obtaining testimonials, and case studies. Content creation is supported by the Creative Director and team.

This role will be responsible for managing the marketing relationships with key technology alliance partners. This includes creating content with partners and creating mutually beneficial opportunities for co-marketing and co-selling at events, with organic efforts, or with digital campaigns. Marketing operations resources will lead execution on these opportunities.

This role will work closely with product management and both direct and indirect sales teams to gain knowledge on the product and competitive differentiation within the use case or vertical. Becoming an expert on the challenges and solutions for the target audience is key to success.

Reporting to the Chief Marketing Officer, the Product and Partner Marketing Manager is part of a team of peers who will each be responsible for the messaging and outcomes aligned with sales for their assigned use cases or verticals. Specializations for this role include (media workflows/M&E, backup and recovery/general cloud storage, and AI and scientific research).

Note: This position is fully remote and does not require relocation or visa sponsorship. We are currently unable to sponsor work visas. Additionally, the team you will be joining is globally distributed, with members located in North America, Europe, and Oceania. Therefore, this position necessitates flexibility regarding working hours.


Responsibilities:

  • Domain expert. Become a domain expert on Storj, the cloud storage market, and dePIN technologies. Collaborate with product management leadership to comprehend features and roadmap with an in-depth understanding of how the target audience engages with our product.
  • Develop messaging and positioning. Create messaging, value props, competitive differentiators, and go-to-market strategies for the use cases or verticals you are responsible for.
  • Collaborate on product strategy. Partner closely with the product team to understand the product strategy and develop customer narratives, thought leadership content, and customer success stories.
  • High fidelity content. Produce high fidelity externally facing content including whitepapers, videos, website content, customer stories, webinars, data sheets, solution guides, and beyond.
  • Sales enablement. Create dynamic and easy to understand internal and partner facing content including partner and sales enablement and training materials, competitive positioning and battlecards, FAQs, and combined solution content with technical alliance partners.
  • Evangelism. Represent Storj at events focused on our target audiences and be a spokesperson with potential speaking opportunities and social media activity to expand awareness of Storj with your target audiences. Also use events to strengthen partner relationships.
  • Partner program. Regularly gather feedback from partners and continue to contribute content and optimize the experiences of partners so that Storj is perceived as easy to work with.
  • Data driven. Work closely with cross-functional teams to track, measure and report against objectives and determine campaign and sales success.


Qualifications:

  • 5+ years of experience creating content for an IT audience. Experience with cloud storage or Web3 technology is a plus.
  • Experience creating thought leadership content, enablement content, and product/technical content.
  • Knowledge of the IT channel and how it operates.
  • Ability to establish and maintain relationships with partners, understanding their needs, and aligning them with Storj’s objectives.
  • Excellent written and verbal communication and presentation skills, attention to detail, be organized, and have the ability to manage multiple priorities simultaneously.
  • Ability to collaborate with a cross-functional team, both technical and business.
  • Experience in media and entertainment, scientific research, or enterprise IT is a plus.
  • Knowledge in any of the following areas: AI, backup and recovery, post-production and their associated IT/cloud storage workflows is a major plus.
  • Must be willing to travel 20% of the time.

Salary Range

  • $136,000 to $183,000 USD (salary may be adjusted based on location)


At Storj, People Really Matter

Our mission is accomplished through the talent of our people, so we provide meaningful professional engagement and a comprehensive benefits package. Storj promotes empowerment and progress through company-wide and individualized training opportunities, proactive diversity efforts, and peer mentorship. For United States team members, our employee benefits include generous healthcare and insurance coverage, paid parental leave, flexible paid time off, a 401(k) plan, and very competitive equity. For team members outside of the United States, benefits will be based on what is required by local law.

Storj has team members around the globe. As a remote-first company, we’ve built a culture based on transparency, inclusion, and open communication. Storj hosts regularly scheduled week-long gatherings (virtual and in-person) for collaborative work and team building.

Our Commitment to Diversity, Equity, & Inclusion

At Storj, we celebrate diversity and strive for an inclusive work culture. More than a statement on our careers page, these concepts are ingrained in our core values:

Sustainable - We act in a way that makes our product and company sustainable: economically, environmentally, and socially.

Trailblazing - We tackle big challenges with disruptive approaches. We are action and execution oriented. We deliver breakthrough results for our customers and company.

Open - We are committed to the free and open sharing of software, information, knowledge, experiences, perspectives, and ideas.

Respectful - We have a culture of respect, celebrating diversity, equity, and inclusion, and we work together with integrity, empathy, and accountability. We respect customer privacy and security, building trust. We want every individual to feel valued, represented, and empowered.

Joyful - We approach our mission with a sense of joy, derived from solving big challenges for our customers with a talented team in an environment that fosters creativity, collaboration, and fun.

We don’t make hiring or employment decisions on the basis of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state, or federal law. We also consider for employment qualified applicants with arrest and conviction records in a manner consistent with San Francisco’s Fair Chance Ordinance and similar local laws.