Public Relations Lead
Sei Labs
Location
New York City
Employment Type
Full time
Location Type
Hybrid
Department
Growth
About Us
Sei is the first parallelized layer 1 blockchain. By re-writing the most widely adopted execution environment in Web3, Sei is setting a new standard in blockchain performance and scalability. Apps on Sei benefit from both the performance of web2 and the decentralization and sovereignty of web3. For more detailed information visit Sei's official website.
As an organization dedicated to advancing blockchain technology, Sei Development Foundation drives adoption, supports the community, and partners with developers to bring groundbreaking applications to life. Our vision is to create a decentralized ecosystem that democratizes access to blockchain technology while advancing the broader crypto community.
About the Role
The Public Relations Lead will help shape and tell the Sei story to the world. This role will be responsible for building and managing relationships with key media, crafting compelling narratives, and driving visibility for Sei, the Sei Development Foundation, and Sei Leadership across crypto and mainstream audiences. You'll work closely with leadership, product, and growth teams to ensure our communications are consistent, strategic, and aligned with our mission. This is a high-impact role for a self-starter who understands both the fast-moving world of crypto and the nuance of building a long-term brand.
Responsibilities
Lead Sei’s media relations strategy, build and nurture relationships with crypto and tech journalists across global outlets
Craft and pitch compelling stories that showcase Sei’s products, vision, and ecosystem growth
Craft and pitch compelling stories that build Sei Leadership profiles in tech, mainstream, and crypto media outlets
Draft press releases, media briefs, blog posts, and talking points for leadership
Manage PR campaigns around major launches, events, and partnerships
Monitor media coverage, track sentiment, and provide strategic insights and reporting
Serve as a trusted partner to Sei leadership for all public-facing communication
Act as a connector between Sei’s internal teams and the external communications landscape
Coordinate with external PR agencies or freelancers, as needed
What We're Looking For
Experience in PR, communications, or media, ideally with some time spent in crypto, fintech, or emerging tech
Strong relationships with top-tier media (crypto + mainstream tech/finance)
Exceptional writing skills and sound editorial judgment
Deep understanding of how narratives are built, and how to insert the right story at the right time
Ability to simplify technical concepts and communicate them clearly to broad audiences
Comfortable working in a fast-paced, ambiguous environment with many moving parts
Collaborative and confident working with execs, founders, and cross-functional teams
Nice to haves
Previous experience as a journalist or in a newsroom environment
Experience managing crisis communications or high-stakes media moments
Knowledge of crypto-native culture, memes, and how narratives form in Web3 communities
Experience scaling PR at an early-stage startup or foundation