- Strategy Development: Develop and implement a comprehensive marketing strategy for the company that aligns with our overall business goals and growth ambitions.
- Message Creation: Translate our complex product offerings into clear, compelling marketing messages that resonate with our target audience and distinguish our brand in the market.
- Marketing Mix Management: Lead all aspects of the marketing mix, including but not limited to digital marketing, event planning, and PR initiatives, ensuring a consistent and cohesive brand presence across all channels.
- Cross-Functional Collaboration: Work closely with the sales and product teams to align strategies, integrate marketing activities into the sales process, and leverage product developments for growth opportunities.
- Market Analysis: Regularly analyze market trends and competitors to adjust marketing strategy as needed, ensuring our approach remains effective and relevant.
- Performance Tracking: Define and track key KPIs to measure the success of marketing activities, making data-driven decisions to optimize campaigns and allocate resources effectively.
Ideal Candidate Qualities:
- 🔒 Authenticity: Demonstrates ethical leadership, honesty, and transparency in all interactions.
- 💖 Empathy: Shows understanding and concern for the well-being of team members, demonstrating a humane orientation to leadership.
- 🌟 Resilience: Demonstrates positivity and resilience in the face of challenges, providing inspiration and motivation to the team.
- 🌱 Growth Mindset: Encourages continuous learning and personal development within the team, focusing on the human dynamic and the unique needs and strengths of all stakeholders.
- 🎯 Strategic Thinking: Exhibits the ability to think strategically and act decisively, balancing immediate needs with long-term goals.
- 🌍 Inclusive Leadership: Champions diversity and inclusion, promoting equitable opportunities and treatment for all team members.
- 🤝 Collaborative: Excels at breaking down silos and creating a "one team, one roadmap" culture. Has a strong ability to facilitate productive relationships across teams.
- Proven experience in a leadership role within a marketing team, preferably in a startup environment.
- Excellent interpersonal and communication skills.
- Proficiency in digital marketing methodologies and best practices.
What we offer:
- Competitive salary
- Leadership Coaching and opportunities for professional growth, learning, and development
- Remote work options with potential domestic and international travel up to 20% for team ‘onsite’ meetings and conferences
- Comprehensive health insurance: medical, dental, vision, and HSA
- Generous company equity
- Unlimited paid time off
- A supportive and collaborative work environment