Senior Growth Manager, Performance Marketing
OKX
Marketing & Communications, Sales & Business Development
Latambarcem, Goa, India
Posted on Mar 24, 2026
Who We Are
About the Opportunity
We’re looking for a hands-on growth leader to help us scale internationally beyond Google and Meta.
This role is about unlocking under-the-radar, high-trust, high-ROI growth channels in overseas markets — from vertical communities and micro-influencers to offline partnerships and regional platforms — and turning them into sustainable acquisition engines.
What You’ll Be Doing
Map growth channels
- Deeply research target markets (SEA, LATAM, Middle East, or specific regions in Europe/North America) to identify high-conversion, non-mainstream channels such as forums, regional social apps, campus ambassador programs, and niche communities.
Build micro-influencer & KOC networks
- Source and collaborate with overseas grassroots creators and KOCs, building long-term partnerships that drive authentic word-of-mouth and brand trust.
Drive partnerships
- Identify and execute co-marketing initiatives with partners (e.g. retail stores, lifestyle apps, service platforms) that provide unique traffic entry points.
Operate channels with precision
- Tailor content and messaging to each channel’s cultural and contextual nuances, and continuously optimize acquisition funnels using performance data.
Identify competitive white spaces
- Monitor competitors’ activities in less visible channels and move quickly to capture untapped traffic opportunities.
What We Look For In You
- 3+ years of international growth experience - ideally supporting Chinese companies going global, with proven results in deep market penetration.
- Strong instinct for long-tail channels - you’re comfortable finding opportunities in Reddit threads, Telegram groups, communities, or even offline markets — not just dashboards.
- Cross-cultural fluency - strong English or other language skills, with the cultural sensitivity to adapt strategies authentically
- High ownership & resilience - you thrive in ambiguity and are comfortable building from 0→1 in fragmented, early-stage channels.
- Data-driven execution - able to evaluate ROI across scattered traffic sources and build sustainable acquisition models.
Nice to Haves
- Overseas experience, not limited to living, studying, or working aboard
- Experience managing overseas field marketing teams or affiliate programs
- Proficiency in a second language (Spanish, Portuguese, Arabic, etc.)
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
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