Growth Manager, Channel Optimizer
OKX
Who We Are
About The Opportunity
As one of the world’s leading cryptocurrency exchanges, we are committed to building a world-class, data-driven, and strategy-led performance growth engine. To accelerate our expansion in Taiwan, we are looking for a passionate growth marketer who understands the Taiwan crypto market and can drive high-impact user acquisition at scale. This is a newly created, mission-critical role focused on driving growth in Taiwan. You will play a key part in strengthening our market presence and scaling our user base.
What You’ll Be Doing
- Own the local market paid channel strategy and execution, including budget management, channel planning, and performance optimisation to drive user acquisition and trading volume.
- Develop deep expertise in one or more core channels, using advanced strategies, experimentation, and continuous iteration to maximise growth efficiency.
- Run full-funnel performance operations, including creative testing, audience segmentation, bidding optimisation, and landing page improvements through structured A/B testing.
- Conduct data-driven analysis and user insights, building clear measurement frameworks, running precise attribution analysis, and transforming findings into actionable growth strategies.
- Build scalable methodologies and SOPs, converting successful strategies and learnings into repeatable frameworks that uplift the performance of the broader team.
- Collaborate cross-functionally with local marketing, brand, content, and product teams to ensure alignment and drive cohesive market growth initiatives.
What We Look For In You
- 3+ years of experience in performance marketing, with at least 1 year of deep, hands-on management and optimisation of one or more major paid channels.
- Subject-matter expert in at least one key channel, with strong command of its algorithms, optimisation strategies, and latest growth tactics.
- Exceptional analytical ability, strategic thinking, and strong cross-functional communication skills.
- Prior experience or deep understanding of the crypto or fintech industry is a strong advantage.
- Proven experience running large-scale Facebook/Meta campaigns is a significant plus.
Perks & Benefits
- Competitive total compensation package
- L&D programs and education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!