Director of Marketing

Legend Labs

Legend Labs

Marketing & Communications
San Francisco, CA, USA
Posted on Feb 21, 2025

Web3 is shaping the future of global finance. DeFi introduces greater efficiency, real-time interest rates, lower costs, and user-controlled assets—enhancing, rather than replacing, traditional financial systems.

While protocols like Morpho, Aave and Uniswap have grown into scalable, widely-used platforms, accessibility and fragmentation remain a challenge. We want to tackle the user experience, allowing protocol teams to focus on innovation and security while we focus on access.

As the Director of Marketing at Legend Labs Inc. you'll help to engage, grow, and foster our community. Develop and build our brand voice as we go from 0 to 100 real quick. We're looking for someone with a strong product or brand marketing background who is ready to lead the entire department.

What you'll do

  • Lead long-term strategic direction and vision for the brand experience.

  • Define and elevate the brand voice.

  • Engage and grow our social platforms.

  • Make the world fall in love with the Legend brand.

  • Full-stack marketing, from strategy to execution, end to end skillset.

  • Ability to guide and support agency partners to get the best creative output.

What you'll bring to the team

  • 5+ years of professional marketing experience.

  • You're always online, aware of the latest trends, sayings, and memes.

  • Understanding of the current DeFi ecosystem.

  • Exceptional judgment, strategic thinking, and creative problem-solving skills with strong communication.

  • You are the origin of hype.

Bonus points if you have

  • web3 related experience

  • Strong copywriting skills

  • Been in the meme trenches

  • Sailed around the world

Benefits + Perks

  • Competitive compensation

  • Equity ownership

  • Flexible vacation policy

  • Monthly Gym + Phone stipend

  • Monthly Uber credits for office commute

  • Paid parental leave

  • Full medical, dental, and vision insurance

How we work

  • 90% of team is located in the Bay Area

  • Hybrid approach, in office multiple days a week

  • High performing small team (no hyper growth)

  • Do it right or don't do it at all mindset


We are an equal opportunity employer and value diversity at our company. We welcome qualified candidates of all races, creeds, genders, ages, veteran status, and sexual orientations to apply.

Founded in 2024, Legend Labs Inc is backed by leading investors. See our fundraising announcement (soon™).