Traffic Manager (f/m)
Ledger
Paris, France
Posted on Jan 30, 2025
We're making the world of digital assets accessible and secure for everyone.
Join the mission.
Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through our Ledger Nanos. Headquartered in Paris and Vierzon, with offices in UK, US, Switzerland and Singapore, Ledger has a team of more than 500 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 6 millions units already sold in 200 countries.
At Ledger, we embody the values that make us unique: Pragmatism, Audacity, Commitment, Trust and Transparency. Hear from our employees how they shape the work we do here.
As a Traffic Manager (SEA, Retargeting), you will be responsible for planning, executing, and optimizing paid search and retargeting campaigns to drive traffic and generate leads for Ledger. You will work closely with other members of the Performance Marketing team, as well as with other teams across the company, to ensure that our campaigns are aligned with our overall marketing goals.
Your mission
- Develop and execute paid search and retargeting campaigns
- Conduct keyword research and audience analysis to identify relevant targets
- Create and optimize ad copy and landing pages
- Manage campaign budgets and bids to maximize ROI
- Track and analyze campaign performance, and report on key metrics
- Stay up-to-date on the latest trends and best practices in paid search and retargeting
- Collaborate with other members of the Performance Marketing team to share knowledge and best practices
- Work with other teams across the company, such as Product and Brand Marketing, to ensure that our campaigns are aligned with our overall marketing goals.
What we’re looking for:
- 3+ years of experience in paid search and retargeting
- Strong understanding of paid search and retargeting platforms, such as Google Ads, Bing Ads, Meta Ads and Criteo
- Experience with A/B testing and conversion rate optimization as well as spreadsheet mastery
- Excellent analytical and problem-solving skills
- Experience with Google Analytics and GTM is a plus
What’s in it for you?
- Equity: Employees are the foundation of our success, and we award stock options so you can share in that success as we grow
- Flexibility: A hybrid work policy
- Social: Frequent social events, snacks and drinks
- Medical: Comprehensive health insurance policy offering extensive medical, dental and vision care coverage
- Well-being: Personal development, coaching & fitness with our dedicated partners
- Vacation: Five weeks of paid leave per year, in addition to national holidays and rest & relaxation (RTT) days
- High tech: Access to high performance office equipment and gadgets, including Apple products
- Transport: Ledger reimburses part of your preferred means of transportation
- Discounts: Employee discount on all our products
We are an equal opportunity employer for all without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age
