Marketing Lead
IoTeX
Marketing & Communications
United States · Remote
Posted on Jul 28, 2024
Our Vision: Machines Will Be Our Future Workforce
At MachineFi Lab, we're not just envisioning the future; we're actively building it—today. We power the new reward economy by fostering a fairer, safer, and more rewarding Internet of Things (IoT). Central to our mission is the concept of Decentralized Physical Infrastructure Networks (DePIN), a paradigm shift leveraging blockchain technology for capital formation and human coordination on a global scale. By enabling contributions to real-world infrastructure — spanning wireless, mobility, compute, energy, storage, and beyond — we empower individuals to invest in and shape the foundation of our future society. Leveraging our cutting-edge blockchain infrastructure, a robust suite of DePIN Modules, and expertise in crafting blockchain-integrated devices, MachineFi stands at the forefront of the DePIN revolution.
Are you a maverick? A digital renegade? Are you someone who challenges the status quo, believing, against all odds, that you can change the world? If so, MachineFi is for you. Join us, and be part of the movement shaping the infrastructure of tomorrow.
We are looking for a candidate who is captivated with marketing and it’s ability to power change through an organization. You will be a creative mastermind and delivery obsessed. You will lead the marketing team all the way from initial research to strategy, from creative development to executional delivery, from analytics to continuous improvement, you will revel in the minutia of every stage as you grow both the marketing team and it’s delivery.
Working at a web3 company means everyday is full of change, as every day always seems to bring a new exciting development… so you will love working in an environment packed full of variety. As well as being a strategic and creative superstar you will be a master motivator with the ability to continually push the marketing team to create their most exciting work each new time. You will also be a leader within the business, pushing marketing’s agenda amongst the wider company, showcasing what marketing has been pushing forward with.
Finally you will be our data & analytics leader, obsessed with the performance of every activity and every campaign, you will pride yourself on your ability to continually fine tune our marketing approach as you integrate real-time learnings into everything we do.
WHAT YOU'LL ACHIEVE:
- Oversee all marketing campaigns.
- Implement multiple marketing strategies across the suite of brands and related products.
- Ensure the company is communicating the right messaging to the right audiences to significantly grow each area of the business.
- Represent the marketing team at cross-functional group meetings including product management, and company catch-ups.
- Updating senior leadership on the progress of marketing activities and reporting on the results of activities.
- Manage and coordinate marketing and creative staff.
- Lead market research efforts to uncover the viability of current and existing products/services.
- Collaborate with media organizations and advertising agencies.
- Lead brainstorming sessions so as to generate new ideas for new campaigns.
- Coordinate with the product department to develop effective strategies and activities.
- Monitor current campaigns, ensuring team meets deadlines and complete necessary tasks.
- Analyze data to evaluate the success of our marketing efforts and come up with new ideas to improve brand marketing and exposure.
WHAT YOU’LL NEED TO BE SUCCESSFUL:
- 5+ years of experience in marketing, communication, web3.
- Bachelor’s degree in Business or Marketing.
- Intimate understanding of traditional and emerging marketing channels.
- Excellent communication skills.
- Ability to think creatively and innovate.
- Budget-management skills and proficiency.
- Professional judgment and discretion that comes from years of experience in the field.
- Analytical skills to forecast and identify trends and challenges.
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
- Creativity and the ability to develop original content.
- Ability to develop content that provokes engagement.
- Strong leadership qualities.
- Ability to be a team player.
About MachineFi and Our Culture:
MachineFi Lab, IoTeX’s core developer, is a leading tech provider for Decentralized Physical Infrastructure Networks (DePIN), a Web3 category predicted to become a multi-trillion-dollar economy powered by billions of smart devices and trillions of sensors. Its team of over 60 research scientists and engineers released W3bstream, the world's first decentralized off-chain compute framework for smart devices and real-world data. It aims to provide advanced middleware and tools for Web2 businesses connecting to Web3 token incentives with real-world activity confirmed by user-owned smart devices, unlocking new business opportunities through its Proof-of-Anything technology, which can be used with several data sets, such as in location, activity, and humanity.
MachineFi Lab’s easy-to-use tools for the creation of X-and-earn scenarios, such as play-and-earn, walk-and-earn, or sleep-and-earn—community-owned machine networks, such as smart cities, public utilities, and other physical infrastructure. Backed by nearly 20 prominent VCs, including Samsung Next, Jump Crypto, Draper Dragon, Xoogler Ventures, IOSG, Wemade, and Escape Velocity, MachineFi Lab is building advanced technology to bring the metaverse into the real world, and vice versa.
