Event Marketing Lead
IoTeX
Administration, Marketing & Communications
United States · Remote
Posted on Jul 28, 2024
Our Vision: Machines Will Be Our Future Workforce
At MachineFi Lab, we're not just envisioning the future; we're actively building it—today. We power the new reward economy by fostering a fairer, safer, and more rewarding Internet of Things (IoT). Central to our mission is the concept of Decentralized Physical Infrastructure Networks (DePIN), a paradigm shift leveraging blockchain technology for capital formation and human coordination on a global scale. By enabling contributions to real-world infrastructure — spanning wireless, mobility, compute, energy, storage, and beyond — we empower individuals to invest in and shape the foundation of our future society. Leveraging our cutting-edge blockchain infrastructure, a robust suite of DePIN Modules, and expertise in crafting blockchain-integrated devices, MachineFi stands at the forefront of the DePIN revolution.
Are you a maverick? A digital renegade? Are you someone who challenges the status quo, believing, against all odds, that you can change the world? If so, MachineFi is for you. Join us, and be part of the movement shaping the infrastructure of tomorrow.
What we’re looking for
Events offer us the first connection point to the wider world, be it building relationships with partners who will help fast forward our adoption, or engagements with innovators & early adopters who will act as our first evangelists. It’s business critical that we maximize our presence by creating and delivering industry defining presentations, showcases and experiences.
We’re looking for a candidate who has the energy and the guile to deliver on our ambitions and bring our event team, process and delivery to its exciting life. You will be a passionate brand ambassador who is as equally excited about web3 as you are about events. You will grow our events program, build on the initial process we’re currently putting in place. You will be an awesome team player as you will work hand-in-glove with the marketing team to develop the most relevant and most exciting event experiences.
Working at a web3 company means everyday is full of change, as every day always seems to bring a new exciting development… so you will love working in an environment packed full of variety. Working in this environment we expect you to not only problem solve, we expect you to be entrepreneurial… to identify new ideas and opportunities we had never considered.
As well as being an organizational and creative superstar, you will be a master motivator with the ability to continually push the event team to deliver the most exciting event, each new event we attend. You will also be a leader within the business, pushing the Event agenda amongst the wider company, showcasing what the Event team has been pushing forward with.
Finally you will be data & analytics focused, obsessed with the performance of every event… you will pride yourself on your ability to continually fine tune our approach to events as you integrate real-time learnings into every event we do.
WHAT YOU’LL ACHIEVE:
- Spearhead IoTeX / MachineFi strategy, including but not limited to: identifying key events, internal team training for attendees (elevator pitch, demos, etc.), maintain pre- and post-show communication, and event attendance.
- Oversee the design and build of new Event Showcase, ensuring this build is malleable in construction so as to enable contextually relevant delivery and build expansion.
- Manage the delivery of every event through our Event Management process, which we expect you to build on and further develop.
- Work with Marketing & Business Development to organize and staff events, briefing and educating teams prior to attendance, so as to ensure a unified narrative is being adopted and delivered.
- Work with Tech Teams & Partners to ensure our latest products and technologies are being showcased and experienced in the best possible light.
- Work with Business Development to develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation, customer advocacy, and more.
- Negotiate and execute contracts for large- and small-scale events.
- Travel frequently – up to 50 percent of your time will be spent traveling to various events.
- Analyze, track, and report on event ROI based on predetermined pipeline, revenue, and MQL metrics using CRM, email marketing, project management, and similar systems.
- Grow and Manage a team of event marketing specialists.
- Build relationships with IoTeX & MachineFi prospects on a one-to-one basis.
- Deliver IoTeX/MachineFi presentation at events if key people cannot attend.
- Run at-event workshops, showcasing our latest technologies.
- Organize the most relevant on-brand side events.
- Interact with key decision makers and account-holders.
- Work with in-house designers to ensure the event display accurately represents our brand.
- Responsible for ordering and tracking event inventory including collateral, giveaways. Maintain our swag store (online) and ensure every event always has the correct and optimum amount of swag.
WHAT YOU’LL NEED TO BE SUCCESSFUL:
- Bachelor’s in marketing or related discipline.
- 5+ years of related marketing experience, ideally in event marketing.
- Proven experience carrying out event marketing efforts, including event/trade show planning, attendance, and reporting.
- Experience partnering with an enterprise/ BD team.
- Highly organized with an ability to manage resources, budgets, and onsite personnel.
- Impeccable communication skills – written and oral.
- Professional Passionate Presenter - who can bring the excitement of this company to life.
- Capacity to manage multiple projects simultaneously.
- You are creative, innovative, and always think outside the box.
- Highly organized and proficient at managing multiple projects at a time.
- You are metric driven and have the ability to draw insight from complex marketing data.
- Confident with a dynamic personality.
- Capable of standing comfortably for up to eight hours a day, working long hours, and traveling frequently.
About MachineFi and Our Culture:
MachineFi Lab, IoTeX’s core developer, is a leading tech provider for Decentralized Physical Infrastructure Networks (DePIN), a Web3 category predicted to become a multi-trillion-dollar economy powered by billions of smart devices and trillions of sensors. Its team of over 60 research scientists and engineers released W3bstream, the world's first decentralized off-chain compute framework for smart devices and real-world data. It aims to provide advanced middleware and tools for Web2 businesses connecting to Web3 token incentives with real-world activity confirmed by user-owned smart devices, unlocking new business opportunities through its Proof-of-Anything technology, which can be used with several data sets, such as in location, activity, and humanity.
MachineFi Lab’s easy-to-use tools for the creation of X-and-earn scenarios, such as play-and-earn, walk-and-earn, or sleep-and-earn—community-owned machine networks, such as smart cities, public utilities, and other physical infrastructure. Backed by nearly 20 prominent VCs, including Samsung Next, Jump Crypto, Draper Dragon, Xoogler Ventures, IOSG, Wemade, and Escape Velocity, MachineFi Lab is building advanced technology to bring the metaverse into the real world, and vice versa.
