Community & Social Media Manager
Dapper Labs
Marketing & Communications
Canada · United States · Remote
Posted on Mar 12, 2025
Join us at Dapper Labs, where we focus on the intersection of blockchain and gaming. Our flagship projects, including CryptoKitties, Disney Pinnacle, NBA Top Shot, and NFL All Day, are blockchain-based digital collectibles platforms that leverage sophisticated technology. You will play a pivotal role in a dynamic, fast-paced environment, continually deploying to an enthusiastic and global audience, helping to pioneer new territories in blockchain and entertainment.
We are looking for a passionate and proactive Community & Social Media Manager to drive engagement, expand our online presence, and grow our audience. In this role, you will be responsible for building, managing, and energizing the Dapper Labs community across social media and online channels. You will craft compelling content, manage conversations, track growth metrics, and implement creative social strategies to fuel the next wave of Web3 adoption.
Community Engagement & Growth:
- Actively manage and moderate Discord, Twitter, and Telegram to ensure a positive and engaging environment.
- Respond to community inquiries, feedback, and discussions in real time, acting as a bridge between users and internal teams.
- Organize and host AMAs, Twitter Spaces, and community events to strengthen engagement and connection.
- Be creative and innovative in coming up with new engagement strategies such as game nights, ambassador programs, and interactive campaigns that build excitement and keep the community engaged.
- Track key community growth metrics (engagement rate, retention, sentiment analysis, active members, etc.) and provide weekly reports with insights and recommendations for improvement.
Social Media Marketing & Content Creation:
- Develop and execute high-impact social media strategies to grow Dapper Labs’ audience across Twitter, Instagram, LinkedIn, and emerging platforms.
- Plan, create, and publish engaging content (tweets, videos, graphics, memes) that resonates with Web3, NFT, and gaming communities.
- Monitor social trends, jump into relevant conversations, and leverage viral moments to boost brand visibility.
- Track and analyze key social media metrics (follower growth, engagement, reach, impressions, conversions) and provide weekly reports to assess performance and optimize strategies.
Brand Storytelling & Thought Leadership:
- Collaborate with internal teams to craft compelling narratives around Dapper Labs products and partnerships.
- Write blog posts, newsletters, and educational content to keep the community informed and engaged.
- Work closely with product and marketing teams to align messaging across platforms.
Influencer & Partner Engagement:
- Build relationships with key community members, influencers, and brand advocates to amplify Dapper Labs' presence.
- Manage influencer campaigns and ambassador programs that drive organic reach and user acquisition.
Community Advocacy & Reputation Management:
- Act as the voice of the community, relaying feedback and insights to internal teams.
- Proactively monitor brand sentiment and address misinformation with professionalism and clarity.
- Develop strategies for crisis management and conflict resolution to maintain a healthy community atmosphere.
About you:
- Proven experience in social media marketing and online community management, ideally within blockchain, Web3, NFTs, or gaming.
- Strong knowledge of Twitter, Discord, Instagram, LinkedIn, and emerging platforms relevant to Web3 culture.
- Ability to craft engaging, viral-worthy content tailored to different audience segments.
- Experience with social and community growth marketing strategies, including influencer collaborations, referral campaigns, and gamification.
- A creative thinker who thrives on coming up with fresh, outside-the-box ideas for engagement.
- Strong data and analytical skills with experience using social media and community analytics tools (e.g., Sprout Social, Hootsuite, Discord analytics, Twitter Analytics).
- Experience tracking and reporting on key social and community growth metrics, providing actionable insights to optimize performance.
- Strong organizational skills and the ability to manage multiple projects in a fast-paced environment.
- Experience with graphic design tools (Canva, Adobe Suite) and video editing software is a plus.
- Passion for Web3, digital collectibles, gaming, and the future of blockchain technology.
Dapper Labs is the world's leading consumer crypto company. We are the creators of industry-leading experiences including CryptoKitties, NBA Top Shot, NFL All Day, Disney Pinnacle as well as Dapper Wallet – the simplest way to manage your assets and use the blockchain. We are also the original developers behind Flow, a new decentralized blockchain designed from the ground up for scalability and ease of use. Our mission at Dapper Labs is to make the world a more accessible and enjoyable place through consumer adoption of decentralized technologies. We have raised over $600M from leading and notable investors including Andreessen Horowitz, Coatue, Union Square Ventures, Venrock, Google Ventures (GV), Samsung, and the founders of Dreamworks, Reddit, Coinbase, Zynga, and AngelList, among others.
Visit our website to learn even more about Dapper Labs, including information about benefits and perks.
