Head of Marketing
In this role, you will be responsible for the following pillars:
- Strategic planning: You will set the strategic marketing vision for Flow from the lens of a blockchain and do so in a way that resonates in the industry as innovative, daring, and at times, radical. You will need to create new programs that positions Flow as well as the web3 broader ecosystem around thought leadership, content and evangelism.
- Flow state of the network: You’ll be responsible for working with R&D teams to solidify community understanding and perception of the Flow network across different dimensions - developer adoption, network growth, decentralization, token economics, product launches, use cases and such. Your ultimate stakeholder is the success of the network and its community.
- Ecosystem projects: You’ll spend a considerable amount of time supporting the launches, announcements, and key developments of teams building on Flow. The success of Flow is tied to successful partners building dapps or ecosystem tooling which need compelling industry-moving stories. You’ll need to lead diverse teams internally and externally to create content that can appeal to different audiences - developers, thought leaders & investors.
- Community-led marketing: You recognize that marketing bread and butter for Web3 is being community-led. You will need to create marketing campaigns that will foster Web3 community building via Twitter, Discord, & Telegram.