Marketing and Social Media Manager
Cumberland - a DRW Company, is the cryptoasset arm of DRW, established in 2014 after pursuing an early interest in cryptoassets and their underlying technologies. Today, Cumberland is a global leader in cryptoassets, uniquely positioned between the traditional financial markets and the cryptoasset ecosystem. From our offices in Chicago, London and Singapore, Cumberland provides 24-hour access to a wide array of cryptoassets while helping the crypto ecosystem evolve in a responsible, sustainable way.
Join our innovative and dynamic team at Hashnote, a rapidly growing startup at the forefront of the decentralized finance (DeFi) revolution. We are passionate about reshaping the financial landscape through cutting-edge blockchain technology and fostering a more institutional financial ecosystem. As we continue to expand our presence in the DeFi space, we are seeking a motivated Marketing and Social Media Manager to play a pivotal role in our growth journey.
As the Marketing and Social Media Manager at Hashnote, you will be a key contributor in driving our brand visibility and engagement across various digital platforms. Your creativity, strategic thinking, and expertise in social media management will play a crucial role in building our community, promoting our products, and enhancing our brand recognition in the competitive DeFi market.
Develop and execute the company's social media strategy across platforms such as X (Twitter), LinkedIn, Telegram, Discord, and more, ensuring consistent brand messaging and engagement.
- Create compelling and relevant content, including articles, blog posts, videos, and infographics, to communicate complex DeFi concepts to a broader audience.
- Manage social media calendars, scheduling posts, and monitoring engagement metrics to refine and optimize content strategies.
- Collaborate closely with the Sales and Marketing team to align social media efforts with broader marketing campaigns and initiatives.
- Monitor trends, news, and developments within the DeFi space to proactively identify opportunities for engagement and thought leadership.
- Analyze performance metrics and generate regular reports to track the effectiveness of social media efforts and recommend improvements.
- Stay up-to-date with evolving social media trends, DeFi industry news, and best practices to ensure our strategies remain cutting-edge.
- Monitor relevant governance forums of partner and competing protocols.
- Proven experience in social media management, preferably within the cryptocurrency, blockchain, or fintech sectors.
- Strong understanding of the DeFi landscape and emerging trends in the blockchain industry.
- Excellent written and verbal communication skills, with the ability to craft engaging and informative content.
- Proficiency in using social media management tools and analytics platforms to monitor and measure performance.
- Creative thinker with the ability to translate complex technical concepts into easily digestible content.
- Self-motivated and adaptable, with the ability to thrive in a fast-paced startup environment.
- A team player who can collaborate effectively across departments and contribute to the overall growth of the company.
- Familiarity with financial terminology and trends is a strong plus.
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