CRM Architect
Crypto.com
IT
London, UK
Posted on Sep 26, 2025
We are seeking a proactive and growth-driven CRM Architect to support our VIP and Growth teams by managing the implementation, configuration, and ongoing support of a dedicated CRM platform. The ideal candidate will possess expertise in CRM solutions (e.g., Salesforce), have a strategic mindset for solving business challenges, and act as a thought partner in scaling the VIP program and growth-focused initiatives. This role will play a critical part in delivering a best-in-class experience for our relationship managers, our high-value clients and enabling business growth through the CRM system.
Responsibilities
- Serve as the primary architect for the CRM platform, overseeing day-to-day configuration, user support, and system optimization.
- Design and customize CRM objects, fields, workflows, reports, dashboards, and page layouts to address evolving business needs.
- Collaborate with internal stakeholders to gather insights and translate requirements into CRM solutions that align with growth and VIP strategies.
- Implement improvements to enhance the usability, efficiency, and accuracy of the CRM platform for both the VIP team and broader business functions.
- Ensure high data integrity by creating validation rules, implementing data governance processes, and conducting regular audits.
- Provide user training and ongoing support to promote the adoption of best practices and maximize the value of the CRM system.
- Monitor system performance, troubleshoot issues, and ensure the seamless operation of the CRM platform.
- Stay updated on emerging CRM capabilities and updates, recommending innovations that support business growth and VIP offerings.
- Support the development of actionable reporting and analytics, enabling the VIP and Growth teams to make data-informed decisions.
- Maintain thorough documentation of processes, configurations, and system changes to ensure operational continuity and transparency.
Requirements
- Expert knowledge of Apex (classes, triggers, async jobs: Batch, Queueable, Scheduled).
- Strong experience with Lightning Web Components (LWC), Aura (maintenance), and modern front-end design patterns.
- Deep understanding of data model design (custom objects, relationships, large datasets, selective queries, indexing).
- Advanced SOQL/SOSL with governor limit optimization.
- Hands-on experience with REST/SOAP APIs, External Services, Platform Events, Change Data Capture.
- Designing secure integrations with Named/External Credentials, OAuth flows, JWT, mTLS/IP restrictions.
- Experience with event-driven architectures (AWS EventBridge, Kafka, Pub/Sub) connected to Salesforce.
- Mastery of Salesforce security model (profiles, permission sets, roles, sharing, restriction rules).
- Knowledge of Salesforce Shield (encryption, event monitoring, field audit trail).
- Experience with PII handling, GDPR, and financial compliance.
- Familiarity with Okta SSO, SCIM provisioning, session security controls.
- Proven experience in CRM architecture roles (e.g., Salesforce), supporting both sales and service functions.
- Designing resilient, scalable solutions in multi-million record orgs.
- Experience with transactional integrity, async design, retry logic.
- Skills in performance optimization
- Knowledge of CI/CD processes (SFDX, Git, scratch orgs).
- Ability to document architecture decisions, data flows, ERDs, integration contracts.
- Experience with logging, monitoring, and error handling across integrations and jobs.
- In-depth understanding of best practices and platform capabilities in CRM systems.
- Strong problem-solving capabilities and the ability to translate complex business requirements into system solutions.
- Excellent communication and collaboration skills to work effectively with cross-functional stakeholders.
- Self-starter with the ability to manage multiple priorities in a fast-paced, dynamic environment.
Development & Architecture
Integrations & APIs
Security & Compliance
Scalability & Performance
Operations & Governance
Soft Skills
Nice to Have
- Experience in quality assurance and system testing.
- Experience supporting high-value client segments such as VIPs, with a focus on B2C sales and account management (e.g., iGaming, fintech, or crypto-related industries).
- Familiarity with integrations of communication platforms such as SMS, WhatsApp, Telegram, etc.
- Hands-on experience with Salesforce platforms or certifications such as Salesforce Administrator, Advanced Admin, or App Builder (preferred but not required).