Growth Director- Sports, US
Crypto.com
Sales & Business Development
United States
Posted on Apr 23, 2025
We are seeking an astute, hands-on Senior Performance Marketing Director to lead and scale digital user acquisition across all paid channels for a B2C facing role. This position is mission-critical for driving growth in a dynamic, high-impact environment within the sports contracts industry. You will be responsible for the strategy and execution across key performance channels, focusing on user growth, ROAS, and acquisition cost efficiency. This role requires a proactive leader who understands the sports-trading landscape, consumer behavior, and high-performance growth marketing strategies tailored to sports enthusiasts.
Key Responsibilities:
Own the Performance Marketing Strategy:
-Develop and lead the end-to-end strategy, planning, execution, and optimization of performance marketing initiatives in the US.
-Manage and oversee campaigns across different advertising activities across all media channels, including but not limited to Google (Search, Display, YouTube), Meta (Facebook, Instagram), X/Twitter, LinkedIn, TikTok, and programmatic channels.
Drive Growth at Scale:
- Build and manage full-funnel campaigns focused on user acquisition, activation, and retention within the sports trading sector.
-Identify growth opportunities through continuous experimentation and A/B testing tailored to sports fans.
-Optimize landing pages and conversion flows for both web and app acquisitions in collaboration with Product and Creative teams.
Data-Driven Execution:
- Manage and allocate substantial media budgets with a strong focus on efficiency and ROI.
-Utilize analytics platforms and attribution tools to evaluate campaign performance, user quality, and lifetime value.
-Report on key KPIs and growth drivers to executive stakeholders.
Hands-on Leadership:
- Lead and develop a regional performance marketing team, fostering accountability and continuous learning within the sports contracts niche.
-Cultivate a high-performance culture that is data-informed, user-focused, and agile.
Requirements
- 8+ years of hands-on performance marketing experience, including 3+ years in a leadership role.
- Familiarity with the U.S. sports trading market, including consumer behavior, industry trends, and regulations.
- Deep platform expertise across paid social, paid search, programmatic, and mobile app user acquisition.
- Proven success in managing substantial acquisition budgets and scaling digital marketing for sports trading products.
- Experience in sports trading environments.
- Solid understanding of sports trading products and consumer behavior within this ecosystem.
- Highly analytical mindset with a strong grasp of marketing metrics, attribution models, and funnel performance.
- Comfortable operating in a fast-paced, startup environment characterized by high ambiguity and rapid change.
- Experience marketing to sports enthusiasts, particularly Gen Z and millennial audiences, with a focus on mobile-first experiences.
- Familiarity with community growth strategies within sports trading.
- Proficiency in using tools such as SQL, Tableau, or Looker for in-depth performance analysis.
- Exposure to international markets and knowledge of regulatory-sensitive user acquisition.
Nice to Have: