Guerrilla Marketing Manager - Sports Sector
Crypto.com
Marketing & Communications
United States
Posted on Apr 9, 2025
We’re looking for a creative, hands-on Guerrilla Marketing Manager to lead on-the-ground brand activations in key sports markets across the U.S. This role is for someone who lives and breathes sports culture, knows how to generate buzz in real-life spaces, and has the operational chops to turn bold ideas into powerful, fan-first experiences. This is not a desk job. You’ll be out in the field — setting up surprise activations outside stadiums, activating brand moments in community sports hubs, and working closely with agency partners and local teams to make our brand impossible to ignore.
Responsibilities
- Design and execute grassroots marketing campaigns that drive engagement, excitement, and relevance within core sports communities.
- Lead boots-on-the-ground operations — from mobile brand experiences and street teams to pop-up courts, game-day stunts, and community events.
- Source and manage agency partners, brand ambassadors, and regional vendors to scale activations in key sports markets.
- Own end-to-end logistics, including permitting, location scouting, street team hiring/training, and day-of execution.
- Work cross-functionally with brand, partnerships, and content teams to ensure consistent messaging and storytelling through all touchpoints.
- Collaborate with sports properties, leagues, and community organizations to amplify activations and drive participation.
- Track, measure, and report on campaign effectiveness with clear KPIs tied to brand engagement and fan growth.
- Stay plugged into sports trends, athlete culture, and fan behavior, especially in urban and emerging sports scenes.
Requirements
- 5+ years in marketing, with at least 3 years focused on sports marketing, guerrilla, or experiential activations.
- Deep understanding of sports culture and fandom — from grassroots to pro leagues.
- Experience leading agency relationships and managing external teams.
- Strong operational and project management skills — you can juggle multiple events, cities, and timelines without dropping the ball.
- Excellent interpersonal skills — you know how to build relationships with everyone from street teams to city officials.
- Willingness to travel extensively and work non-traditional hours (evenings, weekends, game days).
- Bonus points for: bilingual fluency (English/Spanish), experience in soccer, basketball, or youth sports marketing.