Display Advertising Director - Programmatic
Crypto.com
Marketing & Communications
London, UK
Posted on Mar 11, 2025
As a Programmatic Director, you will drive the strategy, execution, and optimization of our programmatic advertising initiatives across leading platforms like Google Display & Video 360 (DV360), Unity, Liftoff, Moloco, Smaato, The Trade Desk, and beyond. Your role will blend technical expertise, creative vision, and leadership to deliver impactful global user acquisition and engagement campaigns across web and app platforms. With a strong focus on innovation, automation, and data-driven decision-making, you will define scalable best practices while leveraging emerging technologies like AI to optimize results. This position requires a mix of strategic oversight, technical skill, and hands-on campaign management.
Requirements
- Develop and lead the global programmatic advertising strategy, driving user acquisition, retention, and engagement with a focus on achieving high ROI and long-term growth.
- Champion a culture of innovation, leveraging advanced technologies like AI, machine learning, and automation to improve campaign targeting, creative execution, and optimization.
- Build and expand the programmatic advertising roadmap, identifying growth opportunities in untapped markets, platforms, and ad formats.
- Set and enforce global best practice standards for programmatic advertising, including frequency capping, remarketing flows, brand safety, dynamic creative optimization (DCO), and more.
- Collaborate closely with cross-functional teams, including marketing, creative, product, and data teams, to deliver unified, high-impact advertising strategies.
- Provide strategic leadership, mentoring, and support to a team of direct reports, while fostering collaboration across internal and external stakeholders.
- Leverage advanced analytics tools, AI, and automation to develop smarter bidding strategies.
- Oversee dynamic creative optimization (DCO), using data and machine learning to tailor messaging and creatives for different audience segments.
- Collaborate with creative teams to push boundaries in programmatic ad formats, including interactive ads, playable ads, and video creatives optimized for engagement.
- Utilize predictive analytics and AI-powered tools to identify high-value audiences and anticipate market trends.
- Research and test cutting-edge advertising technologies, such as contextual targeting, programmatic audio, Connected TV (CTV), and digital out-of-home (DOOH).
- Execution & Optimization:
- Manage and expand the programmatic DSP ecosystem, introducing and testing new platforms and publisher partnerships to enhance campaign reach and performance.
- Lead media strategy and buying across open auctions, preferred deals, private marketplaces (PMPs), and programmatic guaranteed (PG) deals.
- Implement and monitor automation processes to streamline workflows, reduce manual intervention, and increase operational efficiency.
- Develop robust data frameworks for audience segmentation, predictive modeling, and user behavior analysis to drive personalization and engagement.
- Ensure rigorous tracking and attribution, integrating data across platforms like Google Analytics, CDPs, and proprietary databases for a 360-degree campaign view.
- Monitor industry trends and competitor strategies to stay ahead of market shifts and drive innovation in programmatic advertising strategies.
- Deliver high-quality, actionable reports and presentations for executive stakeholders, outlining campaign successes, learnings, and opportunities for growth.
- Conduct competitive analyses to benchmark performance and refine future strategies.
Technical & Creative Expertise:
Data-Driven Decision Making:
Reporting & Insights:
Requirements
- Bachelor’s degree in Marketing, Business, Finance, or a related field.
- 7+ years of experience in programmatic advertising with a strong emphasis on user acquisition.
- Experience in TradFi, Crypto, Sports or i-gaming with North America and Europe markets is a strong plus.
- Proven leadership skills with experience managing teams and complex operations.
- Highly commercial mindset with a consistent and proven track record in programmatic advertising channel specialization.
- Familiarity with global acquisition strategies and execution.
- Proven success in a dynamic, fast-paced environment.
- Exceptional collaboration skills with the ability to work cross-functionally.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication skills, both written and verbal.
