Art Director
Crypto.com
Sydney, NSW, Australia
Posted on Dec 23, 2024
Join our dynamic Growth Creative Team as an Art Director, where you'll be at the forefront of driving ad performance through innovative visual storytelling. This role offers a unique opportunity to blend creativity with data-driven strategies to enhance our social media presence. As an Art Director, you'll play a critical role in shaping our brand's visual language while ensuring engagement and performance across multiple social channels.
This position requires experience in AI tools and offers the flexibility of remote work, allowing you to collaborate effectively from anywhere.
Responsibilities
- Develop and execute compelling visual concepts that align with brand guidelines and drive engagement on social media platforms.
- Collaborate with cross-functional teams to understand campaign goals and craft visuals that enhance ad performance.
- Utilize AI generative tools to streamline and innovate the creative process from ideation to execution.
- Monitor and analyze ad performance data to refine visual strategies and optimize future campaigns.
- Lead brainstorming sessions to generate fresh and impactful ideas for marketing creatives.
- Ensure consistency in brand messaging and visual identity across all digital channels.
- Provide art direction guidance to team members
Requirements
- Proven experience as an Art Director or similar role within a creative agency or in-house team.
- Strong portfolio showcasing expertise in social media ad campaigns and performance-driven design.
- Proficiency in using AI generative tools and software such as Adobe Creative Suite.
- Solid understanding of social media platforms and what drives engagement and conversion.
- Ability to interpret data insights to inform and adapt design strategies.
- Excellent communication and leadership skills to guide and inspire the creative team.
- Knowledge in the field of fintech, crypto, and financial space is definitely advantageous.
- Creative visionary with a passion for storytelling and a keen eye for detail.
- Strategic thinker who balances creativity with a data-driven approach to achieve results.
- Adaptable and open-minded, eager to explore new technologies and methodologies in digital advertising.
- Self-motivated and proactive, thriving in a fast-paced and dynamic environment.
- Collaborative team player who values feedback and is committed to continuous learning and improvement.
- Enthusiastic about keeping up with industry trends and emerging tools in the creative and social media landscapes.
- Creative and fun!
