Growth Campaign Specialist
Crypto.com
Responsibilities:
- Assist in planning, designing, and executing growth campaigns aimed at user acquisition and reactivations.
- Analyze and report on performance metrics of our growth initiatives, using data to inform future decisions.
- Conduct market research to identify trends, opportunities, and potential threats within the cryptocurrency space.
- Collaborate closely with other teams such as CRM, data analytics and product to ensure aligned and effective growth strategies.
- Assist in the development of effective growth frameworks based on learnings from both successful and unsuccessful campaigns.
Requirements:
- Bachelor’s degree in Marketing, Business, or related field.4+ years of experience in a growth marketing role; experience in the cryptocurrency or fintech industry is a plus.
- Strong understanding of growth marketing metrics and data analysis
- Familiarity with the cryptocurrency industry, blockchain technology, and digital wallets.
- Proficiency in using data analysis tools and platforms.
- Strong written and verbal communication skills, and the ability to present complex ideas succinctly.
- Highly analytical mindset with a data-driven approach to problem solving.
- Ability to work in a fast-paced, dynamic environment, and adapt to rapid change.