ASO Lead - App Store Optimization: Android & IOS
Crypto.com
Software Engineering
hong kong
Posted 6+ months ago
About Us:
Crypto.com is a cryptocurrency exchange company based in Singapore that offers various financial services, including an app, exchange, and noncustodial DeFi wallet, NFT marketplace, and direct payment service in cryptocurrency. As of June 2023, the company reportedly had 100 million customers.
Crypto.com is poised for significant growth over the next 12 months and beyond with its 2025 product roadmap, which includes new product offerings and expansion into TradFi, derivatives and banking.
Accelerating adoption of crypto has never been more important, and we are thrilled to open this position to help us power up our growth efforts.
Position Overview:
We are seeking a dynamic and experienced ASO Lead to spearhead our go-to-market strategies across core markets and optimize app store presence for maximum organic user acquisition.
The ideal candidate will possess a strong background in user acquisition, localization strategies, and organic app store optimization techniques as well as a strong commercial acumen. This role requires a deep understanding of both organic and non-organic digital marketing channels to effectively launch and scale our apps in global markets.
You will join a thriving global team with a clear vision and mandate: “Cryptocurrency in every wallet”
Responsibilities
- ASO (App Store Optimization) Strategy Development
- Develop and execute comprehensive ASO strategies to improve app visibility and ranking globally.
- Conduct keyword research, competitor analysis, and market trends to optimize app metadata and enhance search discoverability.
- Implement localization strategies to tailor app content for different markets and languages, driving increased engagement and downloads.
- Collaboration and alignment with tech and product to boost app rankings.
- Deep collaboration with paid to ensure alignment and coordination in execution of keyword strategy.
- User Acquisition Optimization:
- Implement apps store optimization strategies to enhance user acquisition conversion rates.
- Analyse app store data and user feedback to iterate and improve user acquisition.
- Work closely with internal teams and external partners to identify opportunities for user acquisition growth and expansion.
- Performance Monitoring and Reporting:
- Track and analyse key performance metrics related to ASO and user acquisition efforts.
- Generate regular reports to assess the effectiveness of strategies and recommend optimizations. Own and drive the roadmap to deliver best in class practices.
- Stay updated on industry trends and best practices to maintain a competitive edge in the market.
Requirements
- Bachelor’s degree in marketing, Business Administration, or related field.
- 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
- Proven track record of improving app rankings and driving user acquisition through ASO strategies. Ideally within similar verticals in TradFi or Defi/CeFi
- Experience in localization strategies and optimizing app content for global markets.
- Strong understanding of both organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Experience working cross-functionally with internal teams and external agencies.
- Exceptional communication and project management skills.
- Creative thinking and problem-solving abilities.
- Hands-on leadership.
#Hybrid
#LI-MK1
Life @ Crypto.com
Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.
Are you ready to kickstart your future with us?
Benefits
Competitive salary
Medical insurance package with extended coverage to dependents
Attractive annual leave entitlement including: birthday, work anniversary
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
About Crypto.com:
Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
Personal data provided by applicants will be used for recruitment purposes only.
