Copywriter
Crypto.com
Marketing & Communications
Singapore
Posted on Wednesday, April 17, 2024
Responsibilities
- Creating innovative and compelling content for various digital platforms, including social media, websites, video, email, and in-app content.
- Understanding of content writing for various ad channels, such as Twitter, Instagram, TikTok, Google, etc.
- Working with the Growth team, including Acquisition, CRM, and Data Analytic teams, to create effective copywriting solutions.
- Conducting research and conceptualizing ideas to develop engaging messages for the target audience.
- Creating personalized, segmented messaging for different customer groups, highlighting the significance of targeting specific customer segments and lifecycle stages with relevant content to boost engagement and conversions.
- Writing content in various formats, including push notifications, pop-up messages, emails, and other essential CRM channels.
- Adapting and refining existing content for different purposes.
- Setting the tone and driving creativity, ensuring excellence in collaboration with the Project Manager and Creative team.
- Staying up-to-date with trending topics and news to identify content opportunities.
- Gathering input and validating content with internal teams.
- Ensuring consistency and quality across all written materials.
- Utilizing AI tools to develop compelling visuals and content.
Requirements
- At least 3 years of fin-tech / blockchain content writing experience.
- Exceptional ability to through impactful writing.
- Proven Experience: Demonstrated experience as a Copywriter with a strong portfolio showcasing work in the crypto industry, product descriptions, CRM content, and advertising campaigns.
- Crypto Knowledge: In-depth understanding of the crypto landscape, including knowledge of cryptocurrencies, blockchain technology, industry trends, and the target audience's interests and preferences.
- Creative Writing Skills: Exceptional ability to craft engaging and persuasive copy for various purposes, such as product descriptions, CRM communications, and ad
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