ASO & GTM Lead (Go-To-Market)
Crypto.com
Seoul, South Korea
Posted on Tuesday, March 26, 2024
We are seeking a dynamic and experienced ASO & GTM Lead to spearhead our go-to-market strategies and optimize app store presence for maximum user acquisition. The ideal candidate will possess a strong background in user acquisition, localization strategies, and app store optimization techniques. This role requires a deep understanding of both organic and non-organic digital marketing channels to effectively launch and scale our apps in global markets.
Responsibilities
- Develop and execute comprehensive ASO strategies to improve app visibility and ranking globally.
- Conduct keyword research, competitor analysis, and market trends to optimize app metadata and enhance search discoverability.
- Implement localization strategies to tailor app content for different markets and languages, driving increased engagement and downloads.
- Lead go-to-market planning and execution for new app launches in various markets.
- Collaborate with local teams and agencies to develop targeted marketing content and campaigns.
- Utilize both organic and non-organic marketing channels to drive user acquisition and increase app downloads.
- Implement landing page optimization strategies to enhance user acquisition conversion rates.
- Analyze app store data and user feedback to iterate and improve user acquisition strategies continually.
- Work closely with internal teams and external partners to identify opportunities for user acquisition growth and expansion.
- Track and analyze key performance metrics related to ASO and user acquisition efforts.
- Generate regular reports to assess the effectiveness of strategies and recommend optimizations.
- Stay updated on industry trends and best practices to maintain a competitive edge in the market.
ASO (App Store Optimisation) Strategy Development:
GTM Planning and Execution:
User Acquisition Optimization:
Performance Monitoring and Reporting:
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field.
- 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
- Proven track record of improving app rankings and driving user acquisition through ASO strategies.
- Experience in localization strategies and optimizing app content for global markets.
- Strong understanding of both organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Experience working cross-functionally with internal teams and external agencies.
- Exceptional communication and project management skills.
- Creative thinking and problem-solving abilities.
- Hands-on leadership.
#Hybrid
#LI-MK1
