Lead Copywriter (Growth Creative)

Crypto.com

Crypto.com

Marketing & Communications, Sales & Business Development
Tokyo, Japan
Posted on Tuesday, January 2, 2024
About the role:
We are on the lookout for an exceptionally talented Lead Copywriter to join our Growth Creative Team. As a senior member, you will take the lead in crafting compelling content for various channels, including advertisements, CRM communications, and campaign blog articles. This position requires experience in AI tools and offers the flexibility of remote work, allowing you to collaborate effectively from anywhere.

Responsibilities:

  • Creating innovative and compelling content for various digital platforms, including social media, websites, video, email, and in-app content.
  • Understanding of content writing for various ad channels, such as Twitter, Instagram, TikTok, Google, etc.
  • Working with the Growth team, including Acquisition, CRM, and Data Analytic teams, to create effective copywriting solutions.
  • Conducting research and conceptualizing ideas to develop engaging messages for the target audience.
  • Creating personalized, segmented messaging for different customer groups, highlighting the significance of targeting specific customer segments and lifecycle stages with relevant content to boost engagement and conversions.
  • Writing content in various formats, including push notifications, pop-up messages, emails, and other essential CRM channels.
  • Adapting and refining existing content for different purposes.
  • Setting the tone and driving creativity, ensuring excellence in collaboration with the Project Manager and Creative team.
  • Staying up-to-date with trending topics and news to identify content opportunities.
  • Gathering input and validating content with internal teams.
  • Ensuring consistency and quality across all written materials.
  • Mentoring and guiding junior writers, providing feedback and contributing to their skill development.
  • Taking ownership of projects from concept to delivery, aligning with brand guidelines and exceeding expectations.
  • Managing multiple projects simultaneously in a fast-paced environment, meeting deadlines with attention to detail.
  • Utilizing AI tools to develop compelling visuals and content.

Requirements:

  • 6+ years of fin-tech / blockchain content writing experience.
  • Exceptional ability to through impactful writing.
  • Proven Experience: Demonstrated experience as a Senior Copywriter with a strong portfolio showcasing work in the crypto industry, product descriptions, CRM content, and advertising campaigns.
  • Crypto Knowledge: In-depth understanding of the crypto landscape, including knowledge of cryptocurrencies, blockchain technology, industry trends, and the target audience's interests and preferences.
  • Creative Writing Skills: Exceptional ability to craft engaging and persuasive copy for various purposes, such as product descriptions, CRM communications, and ad campaigns. Strong storytelling, brand messaging, and call-to-action creation skills are necessary.
  • Multichannel Expertise: Proficiency in writing for different channels and formats, including social media, websites, emails, push notifications, and other CRM platforms. Understanding how to adapt the tone, style, and content to each specific channel is crucial.
  • Strategic Thinking: Capability to develop strategic copywriting approaches that align with business objectives, target audience needs, and campaign goals. The ability to tailor messaging for different customer segments and customer lifecycle stages is essential.
  • Collaboration: Experience working closely with cross-functional teams, such as designers, product managers, and CRM specialists, to develop and execute effective campaigns. Strong collaboration and communication skills are necessary to align messaging and maintain brand consistency.
  • Analytical Mindset: Understanding of data-driven decision-making and the ability to analyze campaign performance to optimize copy and messaging. Familiarity with CRM tools, A/B testing, and performance metrics is beneficial.
  • Adaptability and Flexibility: Comfortable working in a fast-paced environment with shifting priorities and tight deadlines. Adaptable to changing requirements and open to feedback and iteration.
  • Leadership and Mentoring: Demonstrated leadership skills to guide and mentor junior copywriters, providing feedback, sharing industry best practices, and contributing to the growth and development of the team.
#LI-CY2
#Hybrid
Life @ Crypto.com
Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Empower employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.
Are you ready to kickstart your future with us?
Benefits
Competitive salary
Attractive annual leave entitlement including: birthday, work anniversary
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Work Perks: crypto.com visa card provided upon joining
Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
About Crypto.com:
Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
Learn more at https://crypto.com.
Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
Personal data provided by applicants will be used for recruitment purposes only.