Senior CRM Specialist
Crypto.com
This job is no longer accepting applications
See open jobs at Crypto.com.See open jobs similar to "Senior CRM Specialist" Blockchain Association.Responsibilities
- Propose, design, and launch CRM campaigns and workflows in collaboration with Product, User Acquisition, Marketing, and Tech teams
- Map user journeys and optimize campaigns for funnel conversion
- Drive platform retention, loyalty, engagement, and usage metrics for the Crypto.com products and services (e.g. DAU/MAU, purchases)
- Support analysis and enhancement of CRM campaigns
- Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
- Devise ways to improve the usage of the CRM platform by automatic basic, everyday tasks
- Pulling reports from the CRM platform into data visualization tools
- Meeting with other stakeholders and teams to analyze industry trends and tailor CRM campaigns to meet business objectives
- Assess and plan data points to integrate with CRM platform
Requirements
- BA/BS degree in Marketing, Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science or relevant field
- Minimum of 4 years experience in e-commerce business
- Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)
- Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs)
- Strong experience with Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking
- Excellent skills in MS Office suite of programmes
- Excellent command of English, both written and verbally
- Proficiency in building email templates via HTML Proficiency in SQL or Python and other programming languages
- Experience in copywriting and/or design Strong understanding of cryptocurrency/blockchain industries including non-fungible tokens
- A strong eye for detail and precision
- Self-directed learning attitude and strong sense of ownership
- Quick-thinking to respond to ever-changing and volatile market conditions
This job is no longer accepting applications
See open jobs at Crypto.com.See open jobs similar to "Senior CRM Specialist" Blockchain Association.