Growth Acquisition Specialist (Paid Acquisition)
Crypto.com
This job is no longer accepting applications
See open jobs at Crypto.com.See open jobs similar to "Growth Acquisition Specialist (Paid Acquisition)" Blockchain Association.Responsibilites
- Paid Advertising Strategy: Develop and implement effective paid advertising strategies to grow our customer base and drive revenue.
- Paid Search Campaigns: Create, manage, and optimize paid search (PPC) campaigns across platforms, especially for Apple Search Ads.
- Social Media Advertising: Manage paid social media advertising campaigns on platforms like Facebook and Instagram. Advanced knowledge in X (formerly known as Twitter) is a plus.
- Display Advertising: Plan and execute display advertising campaigns to enhance brand visibility and drive traffic.
- Budget Management: Effectively manage and allocate budgets for paid acquisition campaigns to maximize ROAS.A/B Testing: Conduct A/B testing and experimentation to optimize ad creative, landing pages, and conversion funnels.
- Data Analysis: Utilize data analytics tools to track and measure the performance of paid acquisition channels, and adjust strategies accordingly.
- Competitive Analysis: Stay up-to-date with industry trends, competitor strategies, and emerging paid advertising platforms.
- Reporting: Generate regular reports and present findings and insights on the performance of paid acquisition efforts to stakeholders.
Requirements
- Bachelor's degree in marketing, business, or a related field.
- 3-5 years of experience in paid acquisition, including PPC, social media advertising, and display advertising.
- Proficiency in using paid advertising platforms (e.g. Apple Search Ads, Google Ads, Facebook Ads Manager, X, etc.).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience with A/B testing and conversion rate optimization.
- Excellent communication and presentation skills.
- Ability to work independently and in a team.
- A passion for staying updated with industry trends and best practices in paid acquisition.
This job is no longer accepting applications
See open jobs at Crypto.com.See open jobs similar to "Growth Acquisition Specialist (Paid Acquisition)" Blockchain Association.