Growth Acquisition Specialist (Paid Acquisition)
- Paid Advertising Strategy: Develop and implement effective paid advertising strategies to grow our customer base and drive revenue.
- Paid Search Campaigns: Create, manage, and optimize paid search (PPC) campaigns across platforms, especially for Apple Search Ads.
- Social Media Advertising: Manage paid social media advertising campaigns on platforms like Facebook and Instagram. Advanced knowledge in X (formerly known as Twitter) is a plus.
- Display Advertising: Plan and execute display advertising campaigns to enhance brand visibility and drive traffic.
- Budget Management: Effectively manage and allocate budgets for paid acquisition campaigns to maximize ROAS.A/B Testing: Conduct A/B testing and experimentation to optimize ad creative, landing pages, and conversion funnels.
- Data Analysis: Utilize data analytics tools to track and measure the performance of paid acquisition channels, and adjust strategies accordingly.
- Competitive Analysis: Stay up-to-date with industry trends, competitor strategies, and emerging paid advertising platforms.
- Reporting: Generate regular reports and present findings and insights on the performance of paid acquisition efforts to stakeholders.
- Bachelor's degree in marketing, business, or a related field.
- 3-5 years of experience in paid acquisition, including PPC, social media advertising, and display advertising.
- Proficiency in using paid advertising platforms (e.g. Apple Search Ads, Google Ads, Facebook Ads Manager, X, etc.).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience with A/B testing and conversion rate optimization.
- Excellent communication and presentation skills.
- Ability to work independently and in a team.
- A passion for staying updated with industry trends and best practices in paid acquisition.