Senior Counsel, Marketing



Marketing & Communications, Legal
United States · Remote
Posted on Wednesday, June 5, 2024

At Coinbase, our mission is to increase economic freedom around the world, and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web3 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in a culture like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people who are excited to learn about and live crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture. We’re a remote-first company looking to hire the absolute best talent all over the world.

Ready to #LiveCrypto? Who you are:

  • You’ve got positive energy. You’re optimistic about the future and determined to get there.
  • You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0.
  • You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.
  • You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.
  • You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.
  • You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.

The Marketing Legal team serves as the primary advisors to the global marketing team at Coinbase. The team counsels on a range of matters from reviewing creative assets, to negotiating marketing-related contracts, and structuring sweepstakes and other promotions. The team also supports product teams engaged in communicating with new and prospective Coinbase customers.

What you’ll be doing (ie. job duties):

  • Work as the trusted legal advisor across the Marketing department with particular attention provided to the teams responsible for bringing brand campaigns to market
  • Provide guidance to Marketing regarding new regulatory developments impacting Marketing’s global initiatives
  • Scale the advice you provide, so that you can do more with less and grow efficiently with the business
  • Operate in a fast paced, demanding environment and pivot quickly to meet leadership's needs
  • Identify issues impacting Marketing that may fall outside your expertise, and finding clarity by partnering with other members of the Coinbase Legal team
  • Manage outside counsel effectively where they are engaged in connection with specific projects, while establishing your own strong domain expertise

What we look for in you (ie. job requirements):

  • Direct experience providing support to global marketing teams including reviewing advertising and promotional materials across all forms of media, advising on claim substantiation requirements, drafting disclosures, and network television clearance
  • Direct experience independently managing the full life-cycle of a brand campaign to include business affairs matters
  • Assess risks and provide strategic legal solutions related to intellectual property rights clearance (i.e., music, talent, film), rights of publicity, trademark, copyright, and user generated content to ensure compliance with applicable laws and regulations
  • Experience advising on domestic and international sweepstakes, contests and other promotions and incentives
  • Extensive experience independently structuring and negotiating complex marketing-related agreements with sophisticated counterparties
  • Ability to manage complex projects involving coordination across multiple time zones and tight deadlines
  • Ability to work closely with Marketing to build a trusted relationship and deliver coordinated intra-Legal input to the business
  • Must be able to provide concise and practical legal advice to wide variety of business clients and across a broad range of matters with limited supervision
  • Comfortable working flexibly and independently in a fast-paced, growth-stage environment, subject to regulatory scrutiny, operating excellence and Coinbase’s demanding standards to operate the world’s most trusted digital currency exchange
  • Willingness to roll up sleeves (no job too big, no job too small).

Nice to haves:

  • Enthusiasm for and a basic understanding of crypto
  • Experience in a business affairs capacity
  • Knowledge of privacy, intellectual property, and financial services laws applicable to marketing and/or crypto
  • Direct experience supporting policy, government affairs and/or political affairs

Job ID: P59993

Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, vision and 401(k)).
Pay Range:
$218,450$257,000 USD

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Know Your Rights notice here. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please complete this intake form to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).

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