Director, Product Marketing



Marketing & Communications, Product, Sales & Business Development
Washington, DC, USA · United States · Washington, DC, USA
Posted on Wednesday, May 22, 2024

Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure – including USDC, a blockchain-based dollar – helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.

What you’ll be part of:

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: Multistakeholder, Mindfulness, Driven by Excellence and High Integrity. Circlers are consistently evolving in a remote world where strength in numbers fuels team success. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.

What you’ll be responsible for:

We are looking for an experienced leader in Product Marketing who is passionate, strategic, and customer-obsessed to join our Product Marketing team. You’ll set the vision and drive the strategy, positioning, and messaging for existing and new product launches and existing products for a variety of audiences, partners and use cases that Circle serves to drive growth for the business.

You will work collaboratively with cross-functional teams from revenue, product management, demand generation, communications, brand, executive leadership as well as other partners and customers. The ideal candidate will have extensive experience working closely with a product organization, and is comfortable leading and collaborating with both creative and technical teams. In this role, you will play a pivotal role in shaping Circle’s roadmap through competitive insight, product positioning, go-to-market strategies and the execution of key launches that push our business forward.

You will work on:

  • Grow, hire and mentor a global team of product marketers focused on customer solutions
  • Work with a cross-functional team of product managers, marketers, leadership and customer facing Circlers to build and launch products globally - from initial market validation, positioning & messaging, to go-to-market strategy and launch execution.Build data-driven, actionable insights that inform product & marketing strategy
  • Define new packages and narratives to drive growth and engagement
  • Develop sales enablement strategies including training, customer and partner assets
  • Build out the in-depth competitive analysis for positioning against like offerings from competitors so Circle makes the right decisions
  • Support partner promotions, brand campaigns, and other marketing initiatives to increase product adoption

You will aspire to our four core values:

  • Multi Stakeholder - you have dedication and commitment to our customers, shareholders, employees, families and local communities.
  • Mindful - you seek to be respectful, an active listener and to pay attention to detail.
  • Driven by Excellence - you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity and you work intensely to achieve your goals.
  • High Integrity - you seek open and honest communication, and you hold yourself to very high moral and ethical standards. You reject manipulation, dishonesty and intolerance.

What you'll bring to Circle:

  • 10+ years of experience; B2B experience preferred.
  • 5+ Experience leading a product marketing team in a B2B organization
  • Direct product marketing experience with a track record of driving rapid growth of innovative technologies
  • Strong understanding of platform services businesses, and ability to carry complex technical conversations at a conceptual level; experience in Payments, Fintech or Blockchain technology is a plus.
  • Demonstrated ability to coach, develop and grow a diverse and global team of Product Marketing Managers to achieve desired results
  • Executive presence with an ability to influence and drive requirements across a diverse set of stakeholders.
  • Critical thinker with excellent written and verbal communication skills. Must be capable of writing and creating content that tells a compelling Circle story to customers and prospects.
  • You thrive in unstructured environments and bring order to chaos.
  • You love crypto and are a constant learner in this space.
  • Proficiency in Google Suite, Slack and Macbook preferred.

Additional Information:

  • This position is eligible for day-one PERM sponsorship for qualified candidates.

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.

Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.

Base Pay Range: $197,500 - $255,000

Annual Bonus Target: 20%

Also Included: Equity & Benefits (including medical, dental, vision and 401(k)). Circle has a discretionary vacation policy. We also provide 10 days of paid sick leave per year and 11 paid holidays per year in the U.S.

We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.