How you can make an impact:
- Craft high-impact marketing copy for product launches, including social posts, blogs, email campaigns, and in-app copy that inform and inspire the Avara community.
- Develop social-first ideas that drive daily conversation and amplify major announcements.
- Generate campaign concepts and content ideas that build awareness and encourage community participation across Avara’s owned and earned channels.
- Collaborate closely with product, design, engineering, and growth teams to develop clear, compelling messaging that explains new launches and features.
- Use performance data and audience insights to refine topics, formats, and distribution strategies so content resonates with the right audience.
- Monitor market trends and competitor activity to keep Avara’s product positioning sharp and differentiated.
- Maintain and evolve the Avara brand voice to ensure consistency and alignment across everything published.
Let's connect if:
- You have 5+ years of experience in content strategy, editorial, or social copywriting - ideally in fintech companies or consumer apps.
- You bring strong creative instincts and know how to generate ideas that spark conversation and drive action.
- You have a proven ability to translate complex, technical ideas into clear, user-first writing.
- You demonstrate excellent storytelling and communication skills, connecting product benefits to what people actually care about.
- You take editorial ownership - self-editing, peer-editing, and helping maintain our voice and tone across channels.
- You bring an analytical mindset, knowing how to use social analytics and audience insights to sharpen your copy and iterate on what works.
- You take a proactive approach, managing your own queue, prioritising requests, and spotting opportunities to improve or expand our content.