- Develop and execute comprehensive marketing strategies that align with Art Blocks' goals and vision, focusing on demand generation, user acquisition, driving site traffic and brand awareness.
- Drive the end-to-end execution of marketing campaigns across various channels, including email, social media, paid advertising, SEO, and content marketing.
- Oversee product marketing efforts, creating compelling narratives that highlight the value and impact of our platform and generative content.
- Collaborate with cross-functional teams to ensure seamless integration of marketing efforts with product launches and other initiatives.
- Analyze and report on the performance of marketing campaigns and initiatives, leveraging data-driven insights to optimize results and inform future strategies.
- Manage and grow our social media presence, engaging with our community and industry influencers to foster meaningful relationships and increase brand visibility.
- Work closely with the sales team to provide them with the necessary tools and materials to support their efforts effectively.
- Monitor industry trends, competitive landscape, and customer feedback to identify opportunities and address potential challenges proactively.
- Actively participate in day-to-day marketing tasks, such as content creation, posting, and community engagement, as we work to streamline and automate processes.
- Proven experience as a marketing manager or a similar role, with a track record of driving successful marketing campaigns and initiatives.
- Strong background in marketing strategy, demand generation, and product marketing, with a deep understanding of digital marketing channels and analytics.
- Familiarity with blockchain technology, NFTs, and the art industry is highly desirable.
- A hands-on and proactive approach, with a willingness to dive into the details and actively participate in manual marketing tasks when required.
- Exceptional communication and interpersonal skills, with the ability to engage and connect with diverse audiences.
- Strong analytical mindset, leveraging data to inform decisions and measure the effectiveness of marketing efforts.
- A passion for creativity, innovation, and the potential of generative content to shape the future of art and technology.
- Bachelor's degree in marketing, business, or a related field is preferred.
- Join our passionate team at Art Blocks and be part of a cutting-edge movement that is reshaping the way art is created and experienced. If you are a proactive, creative, and results-driven marketing professional with a love for art, technology, and blockchain, we'd love to hear from you. Apply now and help us build the future of generative content and on-chain art.