Growth and Strategy Lead, Custody
Anchorage Digital
Sales & Business Development
United States
Posted on Jan 28, 2025
At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto.
Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure. Home to Anchorage Digital Bank N.A., the only federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital, and other offerings.
The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn.
This role demands a strategic, results oriented leader to develop and execute client acquisition strategies, align cross-departmental efforts, and serve as a critical voice in shaping crypto custody solutions for institutional clients. Reporting to the Head of Custody, the Growth and Strategy Lead will leverage market intelligence, cultivate strategic partnerships, and create a playbook for success in emerging segments. This individual will also collaborate with Marketing, Product, and Policy teams to drive thought leadership, positioning the company as a trusted partner across institutional markets.
We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Growth & Strategy Lead, Custody role:
Technical Skills:
- Extensive experience with crypto custody platforms and understanding of institutional workflows, including compliance and operational needs.
- Strong financial modeling and analytical skills to evaluate client opportunities and design mutually beneficial solutions.
- Proficiency in CRM tools and familiarity with tools for market intelligence and reporting.
Complexity and Impact of Work:
- Develop and execute a GTM strategy focused on increasing the number of institutional clients in family offices, corporations, pensions, and endowments within the crypto custody space.
- Lead the execution of client pilots in partnership with Product and Operations teams.
- Co-develop educational content and whitepapers with Marketing and Policy teams, addressing institutional clients pain points such as compliance, scalability, and asset diversification.
- Identify and prioritize target markets, leveraging early stage discovery efforts in global regions.
Organizational Knowledge:
- Collaborate with the Sales team to create a unified client engagement strategy that avoids overlap and maximizes impact.
- Deliver regular insights to the Head of Custody on market dynamics and potential areas for growth.
- Partner with internal teams to map out client lifecycles, including how traditional finance workflows translate into crypto custody needs.
Communication and Influence:
- Engage with government representatives to build relationships, ensuring the company is positioned as a trusted provider.
- Represent the company at high-profile events, focusing on tailored narratives for client segments like pensions, family offices, and corporations.
You may be a fit for this role if you have:
- 8-10 years of experience in business development, partnerships, or strategic sales, with specific experience in crypto custody solutions.
- Proven success in developing and executing client acquisition strategies and building a diverse client portfolio within the crypto and financial services industries.
- Strong relationship building skills and the ability to engage stakeholders across levels.
- Analytical and financial acumen to evaluate opportunities and structure mutually beneficially partnerships.
- High levels of organization, self-motivation, and the ability to manage multiple initiatives in a fast paced environment.
Although not a requirement, bonus points if:
- You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)
About Anchorage Digital: Who we are
The Anchorage Village, what we call our team, brings together the brightest minds from platform security, financial services, and distributed ledger technology to provide the building blocks that empower institutions to safely participate in the evolving digital asset ecosystem. As a diverse team of more than 300 members, we are united in one common goal: building the future of finance by providing the foundation upon which value moves safely in the new global economy.
Anchorage Digital is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported, and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.
Anchorage Digital is an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. Anchorage Digital considers qualified applicants regardless of criminal histories, consistent with other legal requirements. “Anchorage Digital” refers to services that are offered either through Anchorage Digital Bank National Association, an OCC-chartered national trust bank, or Anchorage Lending CA, LLC a finance lender licensed by the California Department of Financial Protection and Innovation, License No. 60DBO-11976, or Anchorage Digital Singapore Pte Ltd, a Singapore private limited company, all wholly-owned subsidiaries of Anchor Labs, Inc., a Delaware corporation.
Protecting your privacy rights is important to Anchorage Digital, and we work to maintain the trust and confidence of our clients when handling personal or financial information. Please see our privacy policy notices here.
