Member of Marketing, Product Marketing
Anchorage Digital
Technical Skills:
- Drive campaigns and lead nurturing efforts, so we can generate more business; ensure a data-driven approach informs our go-to-market strategies.
- Write content with strong copywriting skills and fluency in our brand voice.
- Build FAQs, run trainings, and disseminate competitor insights in a way that ensures our sales team is armed with the strongest talking points—and that effective feedback loops are in place to evolve our messaging.
Complexity and Impact of Work:
- Shape our positioning and messaging; articulate our value propositions to increase awareness and adoption.
- Manage product launches as well as the introduction of new product and service features by leading client communications across channels.
Organizational Knowledge:
- Collaborate across Marketing, Product, Sales, and our business lines to align support for and flawless execution of go-to-market initiatives.
- Develop fluency in our product and platform capabilities.
Communication and Influence:
- Collect and analyze client and competitor insights and disseminate learnings to the wider Anchorage Digital team.
- Create product marketing content that will accelerate Anchorage Digital’s growth, including webpages, collateral, blog articles, in-app client notifications, emails, educational white papers, and advertisements.
You may be a fit for this role if you:
- Are comfortable writing short- and long-form content for an institutional audience.
- Have deep knowledge of crypto or finance.
- Have experience leading marketing campaigns in a cross-functional environment.
- Are someone who constantly searches for new client and market insights to inform positioning.
- Are keen to become an expert in technical product features and influence how they’re differentiated.
- Read about b2b product marketing tactics during your free time.
Although not a requirement, bonus points if you:
- You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)