Marketing Lead
Alliance
Marketing & Communications
New York, NY, USA
USD 160k-240k / year + Equity
Posted on Oct 4, 2025
Compensation: $160k-$240k base + 0.1%-0.4% equity (depending on seniority)
Alliance is the leading accelerator for crypto founders. Since 2020 we’ve backed 300+ startups (Pump, Synthetix, Pendle, Believe, and many more), now collectively valued at $10B+.
We’re hiring a Marketing Lead to own our brand and marketing strategy. You’ll report directly to Roberto (co-founder & CPO) and be responsible for ensuring every ambitious founder knows Alliance exists – and applies. You’ll set strategy and execute it.
What you’ll do
- Own and execute Alliance’s marketing strategy with a focus on driving founder applications.
- Lead content across X (Twitter), LinkedIn, Good Game podcast (and clipping), video production, blog posts, and DAO comms.
- Run live events, such as our Demo Days and MVP Hackathons.
- Manage contractors (video, photo, editing) as needed.
- Shape Alliance’s voice for crypto-native and Gen Z audiences.
- Launch creative campaigns that put Alliance at the center of founder culture in NYC and globally.
- Track, analyze, and optimize campaigns using data.
What we’re looking for
- Crypto-native: you understand the culture, memes, and market cycles.
- Proven marketing track record at a leading crypto protocol, fund, or top-tier tech/VC firm. This is not an entry-level role.
- Able to speak authentically to both founders and Gen Z audiences.
- Exceptional at X (Twitter), but know how to grow beyond the crypto bubble.
- Hands-on IC orientation: you won’t be building a team – you are the team. Alliance is 13 people, everyone executes.
- Extremely high-agency, entrepreneurial, self-driven.
- Comfortable using modern AI tools to move faster.
- Bonus: network of NYC creatives (video, photography, etc.).
Examples of strong qualifications (good to have but not required)
- Marketing lead at Solana, Hyperliquid, or another top crypto protocol.
- Led marketing at a tier-1 VC firm (e.g. Paradigm, Sequoia).
- Product marketing at Meta, Stripe, OpenAI, or another category-defining tech company.
- Founder or early team member of a VC-backed startup that raised millions in funding.
- Clear signals of exceptional ability: competitive gaming/esports (chess, MtG, StarCraft), Math/Physics Olympiad medalist, top academic background (Harvard/Stanford/MIT), professional sports athlete, etc.
Why NOT join us
- Not willing to get hands dirty: doesn’t matter how important you were in past organizations; at Alliance we’re all builders, not managers (even though many of us were managers in past lives).
- Prioritizing work/life balance: this role demands focus, hunger, and a career-defining level of commitment. You must be locked in.
- Low agency: if you need someone else to set your priorities or keep you on track, you will fail.
- You can’t relocate to NYC. This is non-negotiable: our founders are here, and so are we.
Why join us
- Work with the most ambitious founders in crypto (and AI). Learn firsthand from hundreds of startups succeeding – or failing.
- Join a small, high-trust, high-performance team with outsized impact. We’re ex-Meta, WhatsApp, Coinbase, YC, and have collectively founded multiple venture-backed startups.
- We’re backed by S-tier investors including Initialized Capital, Founders Fund, Multicoin, and Dragonfly, along with angels such as Balaji Srinivasan (ex-Coinbase CTO), Kevin Weil (CPO at OpenAI), Kevin Lin (Twitch co-founder), and Jeremy Allaire (Circle CEO), among many others.
- Direct ownership and visibility: your work shapes how the next generation of founders discovers Alliance.
- Career accelerator: this role sets you up, experience- and network-wise, for any high-impact path in crypto/AI – at startups, venture firms, or your own company.
- Alliance startups are reinventing industries – from media to payments – and improving the lives of everyday people. You’ll have a front-row seat as they change the world.